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The three founders of Direction$ are featured in the cover story for the August issue of Investment Advisor magazine. “The journey to engage women more fully with their money has been a long and, so far, not very successful one…” Click here for more details.
Women’s Worth: Finding Your Financial Confidence
Eleanor Blayney, CFP® has a new approach to personal finance for women.
“Finally—a book for women written by a woman who talks to us, not down to us.”
Deena Katz, CFP®, Associate Professor Applied and Professional Studies, Texas Tech University
Our financial decisions reflect our very values and are the means to realizing our hopes and dreams. What could be more important? Women’s Worth gives you the information and tools you need to make smart and confident financial decisions that are right for you.
In its pages, you will learn:
- How to choose a financial planner that meets your specific needs
- How to maximize your earning power
- Ways to control your spending and reduce debt
- How to decide on the insurance plan that’s right for you
- How to secure your retirement and your estate
- How to instill good money habits in your children
Collaborative. Supportive. Accessible. Intuitive.
Women are a growing economic force in this 21st Century. They will soon control the majority of the world’s wealth, and are responsible for 80 percent of household financial decisions. Women have, in other words, tremendous financial capacity. But too often, they lack financial confidence – the knowledge, skills, and experience to make confident decisions about their money and resources.
Why are women so uncertain about managing their personal finances? In talking with women, these are the reasons we hear most frequently:
- Women are raised with little training and few role models as to how a woman should handle money.
- They are intimidated by or feel unwelcome in the financial world, a domain traditionally dominated by men.
- They have trouble finding and trusting a financial advisor, believing that personal finance advisors are usually out to sell them something.
Whatever the individual reason, most women think “I am supposed know this stuff,” and then feel guilty about it. Some use that thought to avoid the subject of finance altogether.
Direction$, LLC was established to address this gap between a woman’s financial capacity and her level of confidence. Founded by a woman CFP® professional with over 20 years of practice experience, Direction$ seeks to empower, educate, and engage women in several ways. First, through outreach to consumers through published materials and media messaging to “invite them into the room” for a personal conversation about money. Second, through the formation of real-time and virtual women’s circles, with both consumer and advisory participation, to focus on issues of special importance to women. And finally, through the creation of a community of CFP® and other advisors, Direction$ is working with advisors to change the way the professional community addresses the special financial planning needs and learning styles of women.